The software a business runs on, front to back.
We build the software a business runs on, from the screen a customer sees to the ledger the owner checks at night. For everything around it, we bring in people we trust.
01
Software development
We write the whole system, front to back. We have done it enough times to know exactly where commerce, payments and Arabic go wrong, and how to build so they don't.
- 01Web applications and online stores
- 02Mobile apps in Flutter for iOS and Android
- 03Custom platforms and marketplaces
- 04Integration between the systems you have and the ones you need
- 05APIs, with documentation someone can actually use
- 06Backends and content management
- 07Payment rails for this region: Whish, OMT, Mada, STC Pay and cash at the door
- 08Point of sale and ERP that share one backend with the store
- 09Builds with several surfaces: customer, vendor, rider, admin
02
UI and UX design
The admin panel gets as much thought as the landing page. Your staff will use it every day, and your customers will use the landing page once.
- 01The structure of the product before a pixel is drawn
- 02Interface design and design systems that survive the second release
- 03Admin and back office screens people don't dread opening
- 04Arabic layouts that read right to left without breaking
- 05Checkout and booking flows tuned to how people here pay
- 06Phone first, because that's where your customers are
- 07Prototypes you can click through before anything is built
- 08Files your next designer can pick up and work from
03
Machine learning and AI
We'll be straight about this one. It's a capability we are building into client work right now, and we don't have a shelf of finished case studies to point at yet. We'd rather say that across the table than pretend.
- 01Assistants trained on your own operation: your catalogue, your policies, your tone
- 02Automation of the routine back office work, like order follow ups and reconciliation
- 03Language model integrations inside the systems you already run
- 04Data pipelines that make your own numbers usable
- 05Search and recommendations on your own data
- 06Reading invoices, orders and customs paperwork into structured records
- 07Review steps so nothing goes out to a customer unchecked
- 08An honest opinion on when AI is the wrong answer
No shipped case study to show yet, and we'd rather leave the frame empty than fill it with a stock render.
04
Partners
Some of the work isn't code. For those parts we bring in people we have worked with before and would put our name next to.
- 01Cinquantemedia for paid advertising and the campaign behind a launch
- 02Samaha Studio for photography and video
- 03e-comets, our own store platform, when a custom build isn't warranted
- 04RLX Logistics for fulfilment, warehousing and customs
- 05BAC for company registration, audit and accounting
- 06One contract with us, and we stay accountable for the whole thing
- 07We coordinate the partner work, so you have one person to call
- 08Introductions, if you'd rather deal with them directly
Which of these is yours?
If you have a product to build or an operation that keeps breaking, anywhere between Beirut and Riyadh, tell us about it. An engineer will read it and reply.