Marketplaces, United Kingdom
FruugoCross border marketplace
A marketplace that sells thousands of retailers' products in dozens of countries, in the local language and currency.
- Platforms
- Web
- Deliverables
- Catalogue pipeline, Storefront, Order flow
- Live
- www.fruugo.co.uk
What needed solving.
Fruugo sells products from thousands of retailers to shoppers in dozens of countries, each in their own language and currency. The retailer uploads a catalogue once. Fruugo takes care of translation, pricing, tax, payment and the customer. That means a catalogue pipeline that never sleeps and a storefront that has to feel local everywhere it opens.
The system underneath.
The full web app: the machinery that turns one catalogue into many local shops.
- Catalogue ingestion, where a retailer's feed becomes a listing that makes sense in another language and currency
- The storefront and search across the localised country sites
- The order and fulfilment flow between the shopper, Fruugo and the retailer
- The retailer and operations back office behind all of it
Screens
How it runs today.
Marketplaces this size are run by their data. Most of the work is making a catalogue, a price and an order correct in every country at once, and keeping them correct when the feeds change under you.
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