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HiTitans
All work

Marketplaces, United Kingdom

FruugoCross border marketplace

A marketplace that sells thousands of retailers' products in dozens of countries, in the local language and currency.

Platforms
Web
Deliverables
Catalogue pipeline, Storefront, Order flow
Fruugo
01The situation

Fruugo sells products from thousands of retailers to shoppers in dozens of countries, each in their own language and currency. The retailer uploads a catalogue once. Fruugo takes care of translation, pricing, tax, payment and the customer. That means a catalogue pipeline that never sleeps and a storefront that has to feel local everywhere it opens.

02What we built

The full web app: the machinery that turns one catalogue into many local shops.

  • 01Catalogue ingestion, where a retailer's feed becomes a listing that makes sense in another language and currency
  • 02The storefront and search across the localised country sites
  • 03The order and fulfilment flow between the shopper, Fruugo and the retailer
  • 04The retailer and operations back office behind all of it
Fruugo home page

Screens

03What it's like now

Marketplaces this size are run by their data. Most of the work is making a catalogue, a price and an order correct in every country at once, and keeping them correct when the feeds change under you.

Stack and surfaces
JavaWebSearch

Send a few lines about what you're building, or what keeps breaking. An engineer will read it and reply, usually the same day.